Have You Been Ph0n3d? [my name is kate]

don't know why they called it that either - I guess to signify the latest thing?) which had a number of creative directors presenting what the coolest, cutting-edge stuff they had seen recently is.  You can check out the Tweet stream to see about all the presenters (@thornley and I kept up pretty well).

I did find Dré Labre's presentation on iPhone apps quite provocative.  Both he and Adam Oliveira showed some amazing iPhone apps - but Dré made the explicit point that these apps are incredibly disruptive because a $10 app replaces a gadget that has cost between $10 and $500 - whether it's a GPS device, a metronome, a breathalizer or a simple lighter.  And agencies are competing with kids in the basement (again!).

Below are his slides from his presentation - definitely worth a walk-through just to wrap your head around the implications of this - how it can change markets and marketing.  Great stuff!

PH0N3D: Vanishing into thin air.View SlideShare presentation or Upload your own. (tags: mobile iphone) Photo Credit: stephentrepreneurshow less...