Co-host Brad Forsythe interviews Tom
Attea, author of The Secrets to Successful Creative Advertising. Tom has held executive creative positions at some of New York’s finest
advertising agencies, including Young & Rubicam and agencies of the
Interpublic Group.
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He
has written extraordinarily successful creative advertising for many major
brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village
Voice, Lifetime television, Citibank and many others.
Tom
has won all the major advertising creative awards, including four Clios in one
night, Gold and Silver Lions from The International Advertising Film Festival
in Cannes, The Gold Mobius, The Gold Telly, The Andy, The Effie, and awards
from The Copy Club of New York, The Art Directors Club of New York, The One
Show, and International Broadcast Awards. Three commercials he wrote for Dr
Pepper are in the permanent collection of the Museum of Television and Radio in
New York.
At
Young & Rubicam, while creating successful, award-winning advertising, he
conducted the copywriting training program. During his tenure, he developed
ways to explain the craft of copywriting that he shares with the reader. He was
also the head writer for Concepts, the agency’s new-product unit, and he
includes a chapter on the secrets of successful new product development.
Today,
he is the President & Creative Director of his own consulting firm, Heavy
Creative, Inc. (www.HeavyCreative.com). The company specializes in confidential
creative problem-solving for advertisers and agencies.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
1-May-09 9:00 AM
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