How-to video site 5min has made its VideoSeed distribution platform, launched last month, a free service, Beet.TV has learned. We are the first to break this news. The move is win-win: fledgling video publishers could potentially reach an audience of up to 110 million uniques
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a month on 5min syndication partner sites (like wikiHow and Answers.com), and if publishers take advantage of the service, 5min could accrue an inventory of new professional informational video content. The site already has professional content from a number of partners, including NBC Universal, Ford Models, Elle, Kiplinger's, and For Your Imagination, and the free syndication platform could give the company an edge over competitors like Howcast and Expert Village. In an interview with me at the Mogulus studio earlier this month, 5min CEO Ran Harnevo explained how the semantic technology behind 5min's syndication platform works. "If you have a web site of 1 million pages, we will still do a five minutes integration with you, and give you the right video to the right article," he says. He also talks about the advertising appeal of informational content, which attracts niche viewers with purchase intent. --Kelsey Blodget, Associate Producer
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