"Creating Alternate Realities" - Jane McGonigal, Lead Game Designer, Institute for the Future. This talk explores what the new game designers know about improving everyday quality of life, and how non-gaming companies can become a part of the solution. Alternate reality game
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designers are solving problems that other technology companies have yet to discover. Cutting-edge collaborative, reality-based games are addressing a whole new set of social needs and personal desires, individual challenges, and collective wants. But games are not the only way to meet these needs and desires. In this talk, McGonigal explores how other technology products, services, and brands can capitalize on key signals coming out of the most innovative game genres.
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