As part of an interview series for the 18th German Multimedia Congress (DMMK) I had the pleasure of talking to keynote speaker Clay Shirky. Clay Shirky teaches at the Interactive Telecommunications program at New York University and is a well known thought leader
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through his work.
Download MP3 (40 min, 29 MB)
Between other things, we talk about
the research which resulted in his new book Here Comes Everybody: The Power of Organizing Without Organizations
his 5 word synopsis: Group action just got easier
what are relevant participation patterns?
developped world and the challenges for the newspaper industry and the challenges for society out of this
why the product department should adopt these new tools, not marketing
we are in the infancy of use of social tools in companies
if old organisations will not catch up, startups will do the job for them
not all of the real world will fall away, but we will focus on which tool is best for the task at hand
the days of distinguishing online and offline are long gone
Europe’s potential is the cognitive diversity
why even looking at the every day phone usage in Europe is so much more advanced than ‘mobile’ in the US
copy cat mode: how to (not) direct your energy and why digital media reduces the costs of failure and why this may change the attitude towards failure tolerance
newspaper used to have a monopoly on public expression and this is gone now
Take a good look at your customers! It will not wait for you to get ready for the changes
At the end of the interview he lists a set of questions which you should be asking yourself - and if you work through these it will help you to figure out what your next steps should be. :)
You can find out more about him on him blog or his twitteraccount (@cshirky).
Find more tweets about DMMK in Twitter-Search or in German at the auf dem DMMK blog.
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Link for the podcast feed - if you subscribe in iTunes, be careful to adapt the settings to geht all episodes or you only will get one episode per day!
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