Today the Art Gallery of Ontario unveiled a distinctive new logo that will represent the Gallery well beyond its Fall 2008 opening. Centered inside a black square, the Gallerys new logo uses multiple typefaces and a wide spectrum of colours to create a unique effect reminiscent of light refracting through glass. By combining a strong iconic form the black square with a shimmering juxtaposition of overlapping coloured typefaces, the logo captures both the stability of the century-old institution and the forward-looking energy of the new Gallery. Podcast In this 7:22 minute podcast, AGO staff discuss the work of Bruce Mau Design for the Gallery and the milestone of launching a new graphic identity as part of Transformation AGO. Matthew Teitelbaum, Michael and Sonja Koerner Director, and CEO Arlene Madell, Director, Marketing Save target as.. http://www.artmatters.ca/blog/uploads/sounds/mp3/AGO-graphic-identity.mp3 To tune into the podcast by subscribing to our RSS feed, copy this link and paste it into your podcast software: http://www.artmatters.ca/podcast.xml Need podcast help? Click here Illustrated History This exhibition looks back on the history of the AGOs graphic identities since its founding in 1900. It features a selection of logos and wordmarks compiled from the Gallerys archives. See it on Collectionx.museum Image: Art Gallery of Toronto seal, designed in 1922 by Alexander Scott Carter News Release Click here for the news release
