According to Joe Pine, Authenticity is What Consumers Really Want. Listen this Week to Find Out How to Give it To Them.

Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company. Time Magazine recently selected Authenticity on its list of 10 Ideas That Are Changing The World. Authenticity follows the...

9-May-08 9:00 AMshow less...