From: Mashable Conversations
Date: Apr 15, 2008
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A few days ago, Trulia, the real estate search engine, announced their integration with Google Streetview
to bring a whole new level of detail to property tours online.
Currently, listings in 30 US cities are currently offered with a side
dish of SteetView, and more material is to be added in real-time as it
is captured.
This, though, is just a slice of what's available with Trulia. To
be honest, Trulia had escaped my personal radar of Web 2.0's I keep my
eye on. I imagine this has something to do with the fact that I worked
in real estate related business for a number of years and burned out on
them, combine with the fact that the search sector isn't my favorite
sexy area of web technology.
Despite this, and given my experience in both areas, I'm keenly
aware of how profitable these fields can be if gone about the right
way. I got a chance to sit down with Trulia CEO Pete Flint, and they
definitely seem to be going about things in the right way, having
achieved the level of largest real estate search engine, providing a
number of social and search tools to their users.
They're not the type of organization that just slaps in messaging
and a couple of vampire vs. zombie applications and call themselves
social. They've thought out the bits and pieces of real estate utility
that should remain social, and those that should remain anonymous, and
those that can simply be served by search.
Additionally, they've got a number of API and webmaster utilities -
and by the end of our conversation, I had arrived at the realization
that a number of web design firms I knew could be cutting down a lot of
their workload by using the Trulia API than trying to work with the
hundreds of disparate real estate MLS systems that are in existence out
there.

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