From: From The Desk Of Mike Stewart
Date: Jun 16, 2007
Description:
Just launched to my subscribers a chance to help me make a point to the music industry.
I love Web 2.0, podcasting and video blogging. Knowing how to do it has made me friends and fans all over the world.
Number one question I got at seminars, and online is how did you get your blog theme?
I wrote it years ago.
And for you, royalty free music is what makes video blogs, podcasts and now with the tests I am conducting in Google Audio Ads, a valuable asset for everyone marketing online. Music sets the mood, stirs the emotion and sets you apart from competition online as a professional broadcaster.
I will tell you the results later in this blog about Google Audio Ads, as I am still testing things, but it is exciting.
I will be sharing the results later this year as this is June, 2007. One vital element to its success is royalty free music.
So here is my experiment, and I invite you to see it in full at www.MichaelandMike.com/special Please go there when you can.
What the music industry does not get is the music they sell is not what is important, it is the relationship with your customer, fan, listener, and the real live human being on the other side of the computer screen. Give them something they want and you get what you want (paraphrase of the Zig Ziglar quote)
Here is what I wanted to prove to a stubborn and declining industry. There is Web 2.0, blogging, podcasting and relationship building marketing techniques that cost only electrons, but has real value and generates the sales that build the business.
I am doing this experment by giving my fans $150 of royalty free music instantly in return for a CD sale or download sale.
This will give me the numbers to show up in Billboard Magazine. I want my fans to have something I created to help their businesses and they help me in return making the experiment work. Win-win. Records label legal departments sue children because they downloaded an mp3. Things are changing and if they don’t, they will disappear someday.
As a result of the status quo, CD sales are half of what they were, Tower Records gone,
and the major labels are losing control of what they monopolized for years. So be it.
The revolution has started. Let the consumer, and the artists win.
Watch my video below to see my experiment or go now www.MichaelandMike.com and hopefully you join to help me
create a level playing field for the talent of the world that never gets heard. I am determined to prove there is a better way to market your talents and when I do, I will share it with others. The world is big place and there is plenty for everyone!
To your success,
Mike
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