In recent years, Wal-Mart has tried to trademark all sorts of things. But a family-owned grocery store in tiny Emo, Ontario may be beating it at the price and the name game --by using Wal-mart's own identity in its advertising. Dan Loney, owner of the Cloverleaf Grocery, has raised an oft-asked question: "What's in a name?" Plenty, according to Wal-mart's Canadian lawyers, who've just sent him a cease and desist order. Guest host Jane Hawtin speaks to Dan Loney.
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