Recorded live at Virtual Worlds Spring Conference in New York on March 28, 2007.
Are virtual world consumers trend setters? Are they early adopters? Understand the demographics of virtual world participants so you can plan your presence accordingly. What do they respond
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well to? How do you communicate your efforts… from launch to day-to-day management… understand the “in’s” and “out’s” of your audience. Are virtual worlds the MySpace-killers?
Panelists:
Ren Reynolds, TerraNova (Moderator)
Jeska Dzwigalski, Community Developer, Linden Lab
Betsy Book, Director of Product Management, Makena Technologies
Teemu Huuhtanen, President, North America & EVP Business Development, Sulake Corp
Linda Zimmer, President & CEO, MarCom:interactive
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