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Memetics is an intellectually rich but controversial field which seeks to explain how our minds and cultures are designed by natural selection acting on replicating information, just as organisms evolve by natural selection acting on genes. Sue Blackmore, one of the field's leading thinkers, skillfully unfolds the major arguments for a meme's-eye view of the world, and explores the implications for humanity. Are our brains best seen as machines invented by and for propagation of selfish memes?