Show # 27: Barry Siff on dealing with race tragedy

It’s all about the Athlete, or so Barry Siff believes. Barry is the founder of 5430 Sports the company that puts on the Boulder Peak Triathlon as well as several other large races in Boulder, Colorado. Barry has completed over 30 marathons, 3 Ironman triathlons, and virtually every major adventure race in the world since 1998 as Captain of Team Salomon North America. I recently sat down with Barry to discuss what it takes to put on a successful race. I asked him, how do you deal with tragedy when it strikes like last year at the Peak Triathlon when one person died and another ended up under a car? And what do you do when a bear happens to enter the race at he last minute?