#48: Ink, Paper and Screencasts

In a paper-and-ink-oriented conversation today, Kelvin Newman and Helen Trendell tell me about their favourite Internet Marketing books. And I speak to Ian Ozsvald of Procasts and Showmedo, about the how and why of screencasting. All coming up in Internet Marketing! Topics covered: * Getting depth of knowledge from books * Efficient working * Outsourcing and virtual assistants * Email management * Market research using pay per click trials * The use of stories in marketing * Steps to delivering creativity * Combining traditional and digital marketing * Why use screencasts * How to make screencasts * Online screencasting systems * Using screencasts in support The books: * The Four Hour Work Week - Tim Ferris * Made to Stick - Chip and Dan Heath * After Image - John Grant * Meatball Sundae - Seth Godin Links: http://procasts.co.uk http://blog.procasts.co.uk http://showmedo.com http://www.jingproject.com http://www.screentoaster.com http://screencastle.com Kelvin Newman: Email: kelvin.newman@sitevisibility.com Business: http://www.ai-digital.com Twitter: http://twitter.com/kelvinnewman Helen Trendell: Email: helen.trendell@sitevisibility.com Andy White: Email: andy@wireworldmedia.co.uk Blog: http://www.andywhite.org Business: http://www.wireworldmedia.co.uk Twitter: http://twitter.com/doctorpod Skype: atwhite